By Emily Groff
Do you know the famous saying, “Don’t judge a book by its cover?” Of course you do. And while we tell ourselves we would never judge a book by its cover, deep down, we do. This is why creating the book cover is an extremely important part of the book publishing process.
When creating a book cover, you need to allow for creative freedom, with structure. The cover should capture the significance of the book. Providing too little direction to the designer will lead to confusion and possibly a cover that doesn’t align with the book’s purpose at all. On the same note, too many restrictions will stifle the creativity of the designer, and the cover will feel unnatural or forced. “The more creative direction you give your designer, the better” (Emotive Brand). Designers flourish when given clear brand guidelines and project goals, with room for creative freedom. Even with the same specs, every designer will create something unique, and that’s the beauty of creative work.
Most people think a book cover needs to have decoration, and that is what makes up the design of the books. The truth is that designing isn’t just about making things look pretty and having decoration; designers have way more work cut out for them. They have to think about a series of steps before creating the book cover:
- Color theory and visual hierarchy
- Psychology of imagery
- Visual rhetoric
- Typography legibility
Designers must be aware of typography legibility when designing a cover, meaning that they need to be aware of leading, tracking, and readability. Leading refers to the vertical spacing between lines of text, while tracking refers to the uniform spacing between characters within a word or block of text. Leading affects the readability of the text, while tracking impacts the visual balance and flows of words. Consumers pick up a book if the cover is readable and the text matches the aesthetic of the rest of the book. This is what our designers work so hard to accomplish.
Accessibility
Accessibility refers to the fonts and colors used on the cover. You may not think that these are important features of a book, but to some, it is extremely important. Visually impaired and neurodiverse users care and require fonts and colors on covers to match their needs. Fonts and colors are not important only for the attractiveness of the book, but for the consumers who are buying it.
Designers can only make those decisions if they are given input on content. Collaboration is key. Designers should be involved early in the process when back cover text and blurbs are being written. The designer fears too much text, and the reality is that no one reads a wall of words. It is important the designer be given text that is tight, clear, and purposeful, so that the design can support it.
Designers need to have control in the cover creating process. Their role in designing a cover is message alignment. They need to be sure that the cover they’ve created matches the purpose of the book. In order to do that, the purpose of the piece must be made clear. They also need control over brand consistency, including font, color, and logo usage. Each cover will be unique, but will share similar features to entice readers to experience something similar to what they’ve loved before. This all ties into their knowledge of the user experience and how people will interact with the piece.
While the general rule for businesses is three rounds of revisions, it is not the rule for book covers. For book covers, there will be as many revisions as needed until the author feels it. The cover is the author’s. The cover is what captures the essence of the book and makes the consumer want to pick it up off the shelf and hold it in their hands. The author needs to be sure that the cover matches their book. After all, that book is their baby. The designer will begin with three design concepts and then pull together the best elements for the final design. If the author approves, the cover is complete.
The process of creating a book cover can be a long and stressful process. Rude or overly controlling clients can derail the process. Having discovery calls to assess client vibes early is important to creating that healthy relationship and beautiful cover. To reduce stress in the long book cover design process, keep these things in mind:
- Giving Feedback the right way
- Be specific while remaining respectful. If something isn’t working, express that and say why.
- Instead of saying you don’t like something, offer an alternative for something you don’t like asking, “Could we try this instead?”
- Provide design briefs with clear goals and visual inspiration
- Don’t micromanage once work begins- trust the process
- If it’s finished, and still doesn’t feel like it’s a right fit, then it’s okay to turn down work.
- Avoid spamming your designer with DIY Canva mockups mid-project. Let them use their creative genius on the information you’ve already provided!
- Let creatives do what they’re good at- that’s why you hired them.
Using these helpful tips, you can be sure that there will be a healthy co-relationship between designer and author, and that the cover will not only be appealing, but will match the purpose and meaning of the book– a cover design success.






























